Look no further than this news story about an Iowa t-shirt company that felt the very painful sting of failing to clear their trademark. The lessons that this company learned the hard way are the same ones I try to convey to my clients as early as possible in their business life cycle. The best and most critical message from the story, and from any tale of a trademark dispute, is: “For a company like this, the brand name is pretty much everything,” he said. “We don’t have an invention that’s ours that we sell to people. All we’re selling […]

Date posted: November 26, 2009 | Author: | Comments Off on The Perils of a Poorly Chosen Trademark

Categories: Trademark

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Danielson Legal is a boutique intellectual property and technology law firm in Cambridge, Massachusetts.

We represent international, national and regional companies, both large and small, in a variety of trademark, patent, copyright, licensing, and related areas of practice.

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