It’s a common debate at many companies — what to name a new product or service (or the company itself).  Part of this decision is informed by competing goals; should the name allow consumers to immediately discern what the product/service is, or should it be a distinctive term that is likely to “stick” in the minds of consumers?  Deciding which approach to take should involve a discussion regarding trademark rights, as each has implications regarding the company’s ability to register the trademark and stop others from using identical or similar marks. Depending on the relationship of the mark to the […]

Date posted: January 30, 2014 | Author: | Comments Off on “What should I name my company, product or service?” A trademark lawyer’s perspective.

Categories: Blog Trademark

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