No “Do-overs”: The Importance of Correctly Identifying Goods/Services in a Trademark Application
Since our last blog post, we’ve been on the lookout for other cautionary tales that highlight some basic aspects of trademark and copyright law. Sadly, it didn’t take long, as highlighted in a recent post from The TTABlog® addressing the importance of getting your description of goods/services right. The application at issue was for the […]
Revival of Abandoned Brands – Like a Phoenix, but with Trademarks!
As discussed in a previous blog post, in the United States use of a trademark is generally required in order to obtain and maintain trademark rights (whether “common law” or a federally-registered). Like all good things, however, use of many trademarks eventually comes to an end. Once-popular brand names go out of fashion, companies are […]
Can Someone “Trademark” the Term SEO?
In the past week, there’s been a lot of hullabaloo about someone attempting to file a U.S. trademark application for registration of the term “SEO.” The applicant in question here has identified a long litany of advertising related services in connection with which the SEO mark has been used. As surely as the phases of the moon […]