Revival of Abandoned Brands – Like a Phoenix, but with Trademarks!

As discussed in a previous blog post, in the United States use of a trademark is generally required in order to obtain and maintain trademark rights (whether “common law” or a federally-registered).  Like all good things, however, use of many trademarks eventually comes to an end.  Once-popular brand names go out of fashion, companies are […]

Can Someone “Trademark” the Term SEO?

In the past week, there’s been a lot of hullabaloo about someone attempting to file a U.S. trademark application for registration of the term “SEO.” The applicant in question here has identified a long litany of advertising related services in connection with which the SEO mark has been used. As surely as the phases of the moon […]