“I’ll Have What She’s Having” – Trademark Troubles in Craft Brewing
In case you haven’t been to your local “packie” lately, craft breweries are popping up faster than a hops vine. Occurring in tandem with this proliferation of breweries and quirky beer names, are incidents of breweries clashing over their names and the names of their products. We’re not the first to discuss this phenomenon, but […]
“I Love You, You’re Perfect, Now Change” – Evolution of Trademark Coverage Over Time
Recently, I was discussing with a client a topic that I think is often overlooked by businesses. If you’ve been following us for a while, you know we’re [perhaps not surprisingly] big proponents of businesses registering their trademarks at the federal level. Although obtaining a registration is an important part of protecting the goodwill that […]
No “Do-overs”: The Importance of Correctly Identifying Goods/Services in a Trademark Application
Since our last blog post, we’ve been on the lookout for other cautionary tales that highlight some basic aspects of trademark and copyright law. Sadly, it didn’t take long, as highlighted in a recent post from The TTABlog® addressing the importance of getting your description of goods/services right. The application at issue was for the […]
“What should I name my company, product or service?” A trademark lawyer’s perspective.
It’s a common debate at many companies — what to name a new product or service (or the company itself). Part of this decision is informed by competing goals; should the name allow consumers to immediately discern what the product/service is, or should it be a distinctive term that is likely to “stick” in the […]
How Much Does A Trademark Cost?
One of the most common questions that a trademark attorney is asked, is: how much will it cost to protect a trademark? This is no simple question because there are lots of options that may make the process more or less expensive. It is also true that lawyers very much dislike the idea of estimating […]