It’s a common debate at many companies — what to name a new product or service (or the company itself).  Part of this decision is informed by competing goals; should the name allow consumers to immediately discern what the product/service is, or should it be a distinctive term that is likely to “stick” in the minds of consumers?  Deciding which approach to take should involve a discussion regarding trademark rights, as each has implications regarding the company’s ability to register the trademark and stop others from using identical or similar marks. Depending on the relationship of the mark to the […]

Date posted: January 30, 2014 | Author: | Comments Off on “What should I name my company, product or service?” A trademark lawyer’s perspective.

Categories: Blog Trademark

One of the most common questions that a trademark attorney is asked, is: how much will it cost to protect a trademark? This is no simple question because there are lots of options that may make the process more or less expensive. It is also true that lawyers very much dislike the idea of estimating costs (and especially so in easy to find mediums like websites) because they believe that potential clients will interpret such estimates as guaranteed maximums. Nevertheless, there certainly are some reasonably accurate ballpark figures that can be used to illustrate the approximate costs of protecting a […]

Date posted: May 28, 2010 | Author: | Comments Off on How Much Does A Trademark Cost?

Categories: Trademark

Who We Are

Danielson Legal is a boutique intellectual property and technology law firm in Cambridge, Massachusetts.

We represent international, national and regional companies, both large and small, in a variety of trademark, patent, copyright, licensing, and related areas of practice.

Our Services

  • Trademark protection
  • Copyright registration
  • Licensing of software and other technology
  • Internet law, including domain name assistance
  • Encryption export control
  • Patent protection
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    Cambridge, MA

    Danielson Legal LLC

    t: (617) 714-9579
    f: (888) 742-8097

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    Cambridge, MA 02138


    Fargo, ND

    Danielson Legal LLC

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